Introducing the Barefoot X Bravo with a revamp of the Barefoot Twitter/X which includes a Bravo ‘Real Housewives’ watch party.
Self-proclaimed wine connoisseurs do not view Barefoot Wine as a respectable wine option. Due to the lack of “complicated flavor” in their wine, wine connoisseurs think Barefoot Wine cannot be enjoyed.
You don’t have to be a connoisseur to enjoy wine
Barefoot is lower costing, more causal and more accessible than other wines.
messy meter
The messy meter would be a social media filter that encourages users of age to ‘get messy’ with Barefoot and measure their messy levels through a photo. The scanner assigns the photo a randomly generator number between 0-100 and fills the foot according to the score.
experimental
The experiential aspect of this campaign includes a series of cardboard cutouts to implement in grocery and liquor stores within the wine sections. These cutouts would be of infamous Real Housewives such as Lisa Rinna, Nene Leakes, or Lisa Vanderpump. These housewives will be holding a bottle of barefoot and have an iconic quote attached at the top, alluding to the wine.
literally barefoot
Our 60 second TV spot includes a ‘Real Housewives’ inspired scene where friends are arguing over their wine, trying to out-connoisseur the others. The friends resolve their argument by just agreeing to have another glass regardless of the taste profile.
This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes. This project was made in partnership with two other students.