One is too many

In most pest cases, you can see that even a single pest such as a mouse, rat, cockroach, termite, etc. It all immediately indicates multiple other pests. It's best to never just think “its a one time thing”. 


so our strategy?

Using underlying fears and discomfort already embedded in the audience, to bring out the truth in knowing about numerous critters and creepy crawlies.

logo redesign

>

billboard

A billboard with a little extra pizzaz. This billboard would have a constructed cockroach installed on the top of the sign to exemplify the terror in only one cockroach.

viewfinder lens

this lens would be installed in popular areas around the area onto viewfinder telescopes in overlook areas. EVOKING that reaction to only one cockroach.

This radio or podcast would get under the skin of listeners with surrounding audio that envelops their fear of pests in their vicinity.

radio/podcast ad

projection

This projection is meant to immerse street level viewers to the point of discomfort. It begins with only one cockroach and quickly turns into a swarm. The thought of only one was unnerving, much less the idea of a swarm.

This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes.

This was made in conjunction with one partner.