Metro Station Takeovers
These metro station takeover pieces installed throughout the city to promote the exhibition and collaboration. These eye-catching promotions are to help engage people in a way that has them asking more about the exhibits.
This project was designed to create an experiential and immersive campaign for Scrabble. My partner and I designed this campaign to specifically amplify the usage of scrabble in this digital age as a learning tool.
Collaborating with the National museum of american history musuem to implement scrabble into learning about history
In effort to create an immersive and interactive experience, the Scrabble logo is included as a floor mat along with the tagline “history spelled out”. The enlarged sized wooden letters with the interactive spelling portion increases concept reception as well as exhibit engagement.
Each exhibit has a set of scrabble letters on the letter holder that are free to move around. It is intended for patrons to re-arrange and spell out the historical quote with the letters. The interactive component is designed with kids and young adults in mind. The focus is that Scrabble will help people learn about the exhibits in a simple and fast way that’s fun to play.
This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes. This project was in collaboration with one partner.