The brief was to create a series of poster ads for Spirit Halloween Fog Juice, the emphasis was placed on concert goers. The art direction focused on dramatic, high-contrast imagery that highlighted the dense, ethereal quality of the Fog Juice in the concert environment.
The copywriting complemented the visuals with concise, impactful messaging that underscored the Fog Juice's premium quality and versatility. The combo of evocative visuals and compelling copy created a cohesive and memorable campaign, effectively communicating the product's benefits and applications.
This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes.