branding strategy intern

Photo: Beats by Dre

Working with Beats by Dre, researched consumer trends with Gen-Z and Bluetooth speakers to generate insights for marketing campaigns. Developed campaign strategies from insights on how to target Gen-Z consumers in the audio tech space. This project pioneered the findings and strategy for the release of the new and improved Beats Pill.


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This project based internship was an eye opening experience into the world of strategy, consumer trends, and market research. I really enjoyed the deep dive and primary information gathering I conducted for this project. It was so cool to see my findings and research later implemented in marketing tactics and highlights for a real product. Above is my final presentation findings. We did have to abide to a presentation format and style.