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The campaign analysis for the launch of the new Rivian R2 provides insights into its market position and consumer targets. The analysis highlights key areas such as customer engagement and brand sentiment. The campaign's strategic use of targeted advertising has effectively captured the interest of the target demographic, positioning the R2 as a standout product in the market.

This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes.