The reasoning behind this is that consumers don’t just buy cars for specs; they buy them for how they fit into their lifestyle. Volvo wants to reinforce the idea that its vehicles are not just transportation—they are reliable companions through life’s moments, big and small.
So what is a problem that i’m solving? Well many car brands focus on performance, luxury, or innovation, but Volvo needs to differentiate itself by highlighting the emotional and practical benefits of long-term ownership and how their cars aren’t just bought, but lived with.
Volvo - For Life passion project
This project has been years in the works. Since I was in high school I would stop in the middle of the crosswalk to take a photo of a car and that slowly developed alongside my love for the Volvo brand.
The objective is to showcase Volvo as a dependable, ever-present part of everyday life, emphasizing safety, longevity, and emotional connection with drivers and families.
By placing Volvos in everyday scenarios (suburbs, road trips, urban commutes, family outings), the campaign visually demonstrates how Volvo is part of the fabric of life. These images subtly communicate safety, comfort, and durability without needing direct messaging—viewers naturally associate the cars with a trustworthy, lifelong presence.