When looking to rebrand American Airlines, my thoughts began with how the consumer perceives American. American is being lost in the dust with other airlines like United and Delta. This rebrand allowed for me to alter the perception and experience of American Airlines for all patrons. The rebrand highlights the Old Hollywood aesthetic and adds it into the American branding in way to really set the brand apart from the crowd. These actionable insights and creative designs influence the direction of the brand.
In the game of luxury economy airlines, the perception of American is not on the level as of United and Delta. Lacks the luxury and the luxury destinations that its competitors are providing.
A rebranding of American Airlines could embrace the glamour of Old Hollywood, reflecting the elegance of its American heritage. This redesign would include revamped cabin interiors tailored to each travel class, updated uniforms, and a refined color palette. Complementing this, airport lounges would feature Old Hollywood and aviation-inspired themes, complete with full bars and classic films, creating a luxurious and nostalgic travel experience.
The Vision
Instituting old-Hollywood glamour into every aspect of the American Airlines experience. Redesigning everything from the cabin furnishings, lounge atmospheres, even the employee uniforms.
This project was a mock brief and presentation and not actually utilized for a real brand or company in any context but purely for class and educational purposes.